Chris
Fair

President, CEO

A futurist, facilitator and strategist, Chris holds a Masters degree in Studies of the Future and has married his tourism, economic development, real estate and and marketing expertise with futures methodologies to help a wide variety of clients envision and create development strategies, plans and brands that shape the future of places around the world. As President of Resonance Consultancy, Chris leads a team that has completed more than 100 visioning, strategy, planning, and branding projects for developers and destinations in more than 30 destinations.

He has been featured in Fast Company magazine and is a frequent commentator on lifestyle and leisure trends for leading publications such as The Wall Street Journal, Bloomberg, The Globe & Mail, Los Angeles Times, The Economist and Worth magazine. In 2013, Chris was recognized as the “Place Branding Thought Leader of the Year” at the World Sense of Place Summit. He designed the World’s Best Cities index, a ranking that analyzes and measures cities based on a unique benchmarking model that blends core statistics with millions of consumer ratings and reviews across 23 categories. The result is a measure of relative “place equity”—attractiveness for talent, investment and tourism—for cities around the world.

Richard
Cutting-Miller

Executive Vice President

Richard has produced more than 50 Strategic Plans for tourism-focused economies (national, state and regional) ranging from China, Hong Kong and Macau to South Carolina, the Former Soviet Union, the Caribbean and Montenegro.

A 25-year travel industry veteran, Richard was Executive Vice President for the World Travel & Tourism Council (WTTC) and played a principal role in shaping and directing the organization, policy agenda, research program, communications and membership services for the organization.

During his 16-year tenure with WTTC, Richard traveled worldwide, consulting and speaking on the topic of travel and tourism economics, policy and advocacy, and produced more than 100 strategy and policy projects for regions such as the Caribbean, the Mercosur and APEC, and countries as diverse as China, Montenegro, Qatar, Indonesia, Australia, Thailand, Namibia and South Africa. In total, Richard has worked in 64 countries and more than 350 cities.

As Executive Vice-President at Resonance, he has led complex tourism consulting projects including master plans for Travel Portland, scenario planning and forecasting for Tourism Vancouver, destination assessments for the Bermuda Tourism Authority and organizational strategic planning with the Aruba Tourism Authority.

Dianna
Carr

Vice President, Storytelling

For the past three decades, Dianna has honed her storytelling skills in print, television, radio, video and across social media as a journalist, advertising creative director, writer and consultant. Her keen curiosity and singular prose style has found its way into every medium.

Her storytelling career began in journalism in Vancouver, British Columbia, and Montréal, where she became editor-in-chief of the city magazine there, then founded MTL, a bilingual lifestyle publication. Her knowledge of and passion for the city landed her at the Canadian Broadcasting Corporation—where she worked as a columnist, writing and performing weekly radio scripts on a wide range of cultural subjects—and on camera at CTV, a national television broadcaster.

As Vice President, Storytelling, of Resonance Consultancy, she has helped organizations and destinations tell the stories that define sense of place, aid economic development, articulate future scenarios in tourism, engage community, and market urban neighborhoods, luxury resorts, regions and developing countries. Her work on projects for tourism marketing organizations, complex urban developments and destinations helps humanize data, clarify positions and engage prospects.

Tom
Gierasimczuk

Vice President, Business Development

Tom is an award-winning journalist and marketer with a proven record of developing multi-platform, editorially driven marketing strategies that engage audiences and infuse brand communication with a sense of purpose and utility.

He leads Resonance Consultancy’s marketing, communications and thought-leadership content to drive new business, client retention, audience engagement, and brand influence.

Tom’s experience in the travel and tourism industry ranges from launching an adventure travel outfitter in South America with a global clientele, to leading WestJet Airlines’ inflight magazine and destination content, for which he received ‘Editor of the Year’ honors in 2010. At Rogers Media, Tom led the Marketing Group and Marketing Magazine, Canada’s largest advertising, PR and media resource. As Publisher and GM of Vancouver magazine and Western Living, Tom transitioned legacy brands struggling with online engagement and revenue into lean, daily audience-first resources focused on vital journalism, creative services and event activation.

His writing and insights about marketing, tourism and place branding have appeared in The New York Times, Entrepreneur, The Globe and Mail, and many other outlets.