The city’s enviable position as both capital of Wisconsin and the site of the state’s largest university certainly fuels its #13 ranking in Prosperity among small cities in the nation, including #18 for Household Income and the 11th-highest number of Fortune 500 companies.
A hive of healthcare, IT and manufacturing powered by pipelines of talent out of the University of Wisconsin creates a symbiotic, sustainable relationship between academic infrastructure and economic performance. Indeed, Madison lands in the Top 3 spot for Educational Attainment.
With a Millennial population approaching 30% (according to a recent Brookings study), Madison is set to welcome even more with its still-affordable housing and an unemployment rate under 3%.
Neighborhoods and venues are adding to the urban fabric. Take East Cap and its new, 2,500-capacity Sylvee music venue, along with new restaurants and breweries that will sate residents missing the dance cards of larger cities.