PopulationMetro: 825,033
South Carolina’s capital city is building buzz online and demand for its Southern hospitality and understated urban tapestry IRL.

Nobody needs to coach this South Carolinian city on how to leverage the Internet to tell its story.

Columbia ranked high across a wide range of metrics including #9 in Google Search results, indicating that there is a large amount of Columbia-related digital content, and a #21 rank for Google Trends, confirming that over the past year people have been searching for it more than most small American cities. Columbia also ranked #21 in TripAdvisor reviews, meaning that people are regularly talking about this city of 135,000.

Place 40
Product 34
Programming 38
People 48
Prosperity 30
Promotion 45

So what’s the buzz? Well, Columbia is the capital of South Carolina and the State House is a splendid tribute to Greek revival architecture situated in a sprawling garden filled with monuments.

The Riverbanks Zoo and Garden extends for 170 acres along the Saluda River and features an aquarium, zoo with more than 2000 animals, and an inspiring botanical garden. The stunning Center for African American History, Arts and Culture guides visitors through the history of slavery to the present-day Afro-American experience.

The local economy is driven mostly by health care, education and defense, with two active military installations in the vicinity, Fort Jackson and McEntire Joint National Guard Station. The main campus of the University of South Carolina is also located in Columbia.